Last Updated: February 06, 2020
Effective Date: February 06, 2020
Thank you for visiting Bitterroot Holdings’ (“Bitterroot”) Internet website (“Website”) located at the URL https://www.bitterrootholdings.com.
By accessing and using this Website, you accept and agree to be legally bound by this Policy. If you do not agree with the terms of this Policy or do not wish to be governed by the Policy, you should discontinue access to and use of this Website.
When Bitterroot is contracted to submit a website to search engines, some Personally Identifiable Information (as such term is defined in this Policy) may be required by said services, for example: contact’s name, company’s name, email, website address, etc. Bitterroot is in no way responsible for how this information is used beyond this Website.
In order to serve you in the best way possible, our Website asks for specific personal information. While visiting this Website, you may submit information such as name, email address, passwords, answers to security questions, and age to authenticate users and to send notifications relating to the service of this Website. Bitterroot collects this information as well as other information such as personal/societal interests, gender, education, preferences, location, and occupation, in order to provide the highest quality service possible. This personal information is referred to as “Personally Identifiable Information”. In general, we receive and store any Personally Identifiable Information you provide to us through this Website. This includes information that can identify you, including but not limited to your first and last name, telephone numbers, postal address, email address, social security number, driver’s license number, birth date, credit card information, account number, and any other information you choose to provide to Bitterroot.
Bitterroot also logs other, non-personally-identifiable information including IP address, profile information, aggregate User data, and browser type from Users and visitors to the Website. This data is used to manage the Website, track usage and improve the Website services. We may share this information with third-parties in an effort to provide more relevant services and advertisements to members. User profile information including but not limited to members’ pictures, names and contact information may be displayed to people in order to facilitate User interaction in the Bitterroot social networking community. We may use your email address to send notifications to you regarding services we provide, send updates, a newsletter or news regarding our services. You may unsubscribe from electronic newsletters or cancel your account if you no longer wish to receive transactional emails.
We may also collect and group demographic and preferences information, responses to surveys and other Personally Identifiable Information that we collect from you into an aggregate, non-personally identifiable form for disclosure to our existing or potential business partners, affiliates, sponsors or other third parties. This aggregate data does not personally identify you or any other visitors to the Website.
We may also collect general, non-personal, statistical information about the use of the Website, such as how many visitors visit a specific page on the Website, how long visitors stay on that page and which hyperlinks, if any, they “click” on. We collect this information in order to determine which areas of the Website are most popular and to enhance the Website for visitors. As with other aggregated data, we may disclose such data to our existing or potential business partners, affiliates, sponsors or other third parties, but this aggregate data does not personally identify you or any other visitors to the Website.
With respect to all communications that you make to Bitterroot, including but not limited to feedback, questions, comments, suggestions and the like, and with regard to patterns of usage by the User (such as links accessed): (a) User shall have no right of confidentiality in its communications and Bitterroot shall have no obligation to protect User’s communications from disclosure; (b) Bitterroot shall be free to reproduce, use, disclose and distribute User’s communications without limitation; and (c) Bitterroot shall be free to use any ideas, concepts, know-how, content or techniques contained in User’s communications for any purpose whatsoever, including but not limited to the development, production and marketing of products and services that incorporate such information.
From time to time, Bitterroot, or a partner, may sponsor a societal cause or contest on one or more of the Website. Bitterroot may share User information such as email addresses with these partners.
This information will only be used in direct conjunction with your account and Website needs. We will not sell or intentionally distribute Personally Identifiable Information to any sources outside Bitterroot.
We use information about you for the following general purposes:
- to provide you with the products and services you request;
- to communicate with you in general;
- to respond to your questions and comments;
- to notify you about special offers and products or services that may be of interest to you;
- to measure interest in and improve our products, services, and Website;
- to otherwise customize your experience with the Website;
- to solicit information from you, including surveys; to resolve disputes or troubleshoot problems;
- to create and manage your account; respond to individual inquiries;
- to prevent potentially prohibited or illegal activities;
- as otherwise described to you at the point of collection.
Access and Interference
Much of the information on this Website is updated on a real-time basis and is proprietary or is licensed to Bitterroot by our Users or third parties. You agree that you will not use any robot, spider, scraper or other automated means to access the Website for any purpose without our express hand written permission. Additionally, you agree that you will not: 1) take any action that imposes or may impose (in our sole discretion) an unreasonable or disproportionately large load on our infrastructure; 2) copy, reproduce, modify, create derivative works from, distribute, or publicly display any content (except for User information) from the Website without the prior express written permission of Bitterroot and the appropriate third party, as applicable; 3) interfere or attempt to interfere with the proper working of the Website, services or tools, or any activities conducted on or with the Website, services or tools; or 4) bypass our robot exclusion headers or other measures Bitterroot may use to prevent or restrict access to the Website.
Cookies, Pixel Tags and Third-Party Analytics Tools
We and our third-party service providers may use a standard technology called a “cookie” to collect information about how you use this Website. Cookies reside on your computer and help the Website recognize your computer’s browser as a previous visitor. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser and does not retain any information about you after it expires. On our Website, we use session cookies to make it easier for you to navigate the Website by remembering your locale preferences and to improve and track the overall Website experience. A persistent cookie remains on your hard drive for an extended period of time. For our Website, we set a persistent cookie to authenticate your login and authorization to use the services. Persistent cookies enable us to track, store and target the interests of our users to enhance the experience on our Website. If you reject cookies, you may still use our Website, but your ability to use some areas of our Website may be limited. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
We and our service providers may also use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) in connection with some Website’s pages and HTML-formatted email messages to track your use of our Website in order to provide you with more useful information and a more personalized experience the next time you visit. Pixel Tags do not contain any Personally Identifiable Information and allow us to count users who have visited certain pages of the Website, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when an email has been opened.
Beyond the Personally Identifiable Information you voluntarily provide to us, Bitterroot utilizes analytics tools including third party technologies, such as Google Analytics, to collect non-personally identifiable information utilizing cookies. Certain types of information, including geolocation, device type, onsite Website usage and behavior, demographic data, and purchase history, is collected and aggregated across Bitterroot Site users for our analysis and advertising efforts.
Bitterroot uses Remarketing with Google Analytics and Google Adwords to display relevant advertisements to users who have previously visited our Website. Referred to as remarketing or retargeting, Bitterroot may utilize previous session information to serve display advertisements to you on the Website and based on such session information Google may set a cookie and serve ads to you on third party websites on the Google Display Network. Third party vendors such as Google may display Bitterroot ads on websites across the Internet. Aggregated user data may be utilized to create remarketing/retargeting “lists,” or groups of users with similar onsite behaviors or demographics.
Bitterroot also uses Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting and Interest-Based Advertising to display advertisements to users based on their inferred interests and demographics. Bitterroot does not run interest-based advertising campaigns that collect Personally Identifiable Information.
Disclosure of Personally Identifiable Information
We may provide your Personally Identifiable Information and the data generated by cookies and third-party analytics tools and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our services to you. For example, we engage with G5 Search Marketing, Inc. to assist us in creating and hosting this Site. These third-party vendors have access to and may collect Personally Identifiable Information you provided to Bitterroot, but only as needed to perform their functions and such vendors are not permitted to share or use the information for any other purpose.
We also may share your information:
- In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
- In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
Responding to Do Not Track Signals
Bitterroot does not currently respond or take any action regarding “Do Not Track” requests. Except as provided in this Policy, our Website does not allow any other parties to collect Personally Identifiable Information about your online activities over time or across different websites when using the Website.
Links to Third Party Sites
We may employ industry standard procedural and technological measures that are reasonably designed to help protect your Personally Identifiable Information from loss, unauthorized access, disclosure, alteration or destruction. Bitterroot may use, without limitation, firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your Personally Identifiable Information.
While Bitterroot takes security measures to help safeguard your Personally Identifiable Information from unauthorized access and disclosure, you should be aware that it is impossible to guarantee absolute security with respect to information sent through the Internet. Accordingly, we do not guarantee that any and all safeguards that we use to protect your Personally Identifiable Information will work.
Transactions with E-Commerce Partners, Vendors and Advertisers
Bitterroot recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither our Website nor our services are intended for children under the age of 13. Bitterroot does not target its services or this Website to children under 13. Bitterroot does not knowingly collect, use, maintain, process or disclose Personally Identifiable Information from anyone under the age of 13. If Bitterroot becomes aware that any child under the age of 13 has provided Personally Identifiable Information through the use of this Website, Bitterroot will delete such information from its files.
Notice to European Users
This Website and the services on this Website are targeted for users in the United States of America. Any information you enter on this Website may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection. By using this Website or the services, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by Bitterroot on its servers located in the United States of America as described in this Policy.
Bitterroot customers who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please contact us at:
By email: firstname.lastname@example.org
PO Box 347
Meridian, ID 83680-0347
bitterrootholdings.com respects our Users online privacy. If you have any questions concerning this Policy, please email us at: email@example.com.